Quantum game perspective on green product optimal pricing under emission reduction cooperation of dual-channel supply chain

نویسندگان

چکیده

Purpose From the quantum game perspective, this paper aims to study a green product optimal pricing problem of dual-channel supply chain under cooperation retailer and manufacturer reduce carbon emissions. Design/methodology/approach The decentralized centralized decision-making prices profits are obtained by establishing classical models. Then compared. Findings When entanglement is greater than 0, selling model higher model. Through theoretical research numerical analysis results, more economical efficient decision-making. Publicity education on emission reduction for consumers will help accept products with slightly prices. increases too fast, cost form significant burden affect manufacturers systems. Originality/value perspective game, author explores compares them game.

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ژورنال

عنوان ژورنال: Journal of Business & Industrial Marketing

سال: 2023

ISSN: ['2052-1189', '0885-8624']

DOI: https://doi.org/10.1108/jbim-02-2022-0094